Grammar and Profanity

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Grammar and Profanity

Ads must not contain profanity or incorrect grammar and punctuation. Symbols, numbers and letters must be used properly, without the intention of circumventing our ad review process or other enforcement systems.

Overview

Helping to protect people and businesses and keeping them safe is one of the most important responsibilities we have at Meta. Symbols, numbers or letters can’t be used with the intention of circumventing our review systems. We also prohibit ads that contain profanity, incorrect grammar or improper punctuation, which are often inauthentic indicators. In addition, profanity and excessively incorrect grammar may offend people, or otherwise negatively impact their experience using our technologies.

Guidelines

Ads can't include:

  • Incomprehensible content, such as the excessive use of symbols, letters or punctuation, or ad text that is cut-off or missing
  • Profanity and obscene language, even when it’s obscure, misspelled or vague, such as when using symbols or emojis
  • Profane gestures, including those that use photo editing or alteration to convey profanity

Ads can include:

  • Fully blurred profanity, or bleeped or covered audio, as long as it’s not used excessively
  • Acronyms that stand for profane language, as long as the acronym itself does not spell a profane word
  • Some non-standard symbols or punctuation, if they belong to a brand, product name or trademark

ALLOWED


“Click here for more information!”

NOT ALLOWED


“T-shirts buy here”

“Buuy Tshirts hear”

“Buy Ga.rcin-ia Camb,ogia here”

“ t*s*h*i*r*t*s”

“@ office” , instead of “At office”

“♧ ♥ ♡ ♢ ♢ Buy Now ♔ ♕ ♚ ♛ ⚜”

“Whÿ wónt yòu clîck mé?”

“T-SHIRTS”

“TSHirTS”

“$hit”

“🤬 🖕💩 “

“Get the best f*!%ing tshirts here.”

“Tired of shitty cell service? Switch to a provider with better coverage.”

An image alt text

This image replaces letters for symbols to portray profanity and is non-compliant.

An image alt text

This image shows a person making a profane gesture and is non-compliant.







Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.