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Ads for social casino games, which are online games that simulate casino gambling (e.g. poker, slots, roulette etc) where there is no opportunity to win money or money’s worth, are allowed only if they are targeted to people 18 years or older. Learn more in our Business Help Center.
Please note, if the game allows virtual prizes to be bought or sold between players within the game and/or on secondary markets for money or money’s worth, please refer to our Online Gambling and Gaming policy.
Advertisers can run ads for social casino games as long as they:
Social casino games include online games that mirror real-life casino games such as poker, slots, roulette or jackpots but don't offer any financial winnings. For example, advertisers can run ads that offer the opportunity to win “coins” as long as the coins don’t have any monetary value.
Note: This policy governs only the promotion of social casino games that are not considered gambling. For more information about our policies governing gambling-related ads, see our Online Gaming and Gambling policy.
If an advertiser wants to run ads that promote online gambling and gaming where anything of monetary value is required to play and anything of monetary value forms part of the prize, they’ll need to request permission from Meta. These types of ads are subject to Meta’s Online Gaming and Gambling policy.
For more information, visit the Business Help Center.