Links to Domains and Pages with High “Click-Gap”

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Links to Domains and Pages with High “Click-Gap”

What: Links to websites that receive a particularly disproportionate amount of their traffic directly from Facebook compared to the amount of traffic the websites receive from the rest of the Internet.

Why: Our research has shown that extreme disproportion in traffic-source can be a sign that the domain is succeeding on News Feed in a way that doesn’t reflect the authority that domain has built on the internet more broadly, usually by boosting low-quality and less authoritative content, which people have told us they do not like.