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What: Posts containing links that disguise their destination by concealing the name of the landing page or web address in order to bypass Meta’s review processes. URL shorteners used for the purpose of redirection for long, cumbersome addresses are not included. Cloaked destination pages frequently include pornography and financial scams, among other types of problematic content.
Why: We've found that bad actors sometimes disguise a link’s actual destination in order to bypass Meta’s link review processes and that the destinations arrived at through cloaking often create unwanted, negative, and disruptive experiences for people.