Policy details

Change log

CHANGE LOG

Change log

Today

Current version

Nov 18, 2020
Jan 7, 2020

Policy Rationale

Media, including image, audio or video, can be edited in a variety of ways. In many cases, these changes are benign, such as a filter effect on a photo. In other cases, the manipulation is not apparent and could mislead, particularly in the case of video content. We aim to remove this category of manipulated media when the criteria laid out below have been met.

In addition, we will continue to invest in partnerships (including with journalists, academics and independent fact-checkers) to help us reduce the distribution of false news and misinformation, as well as to better inform people about the content they encounter online.

For the following Community Standards, we require additional information and/or context to enforce:

Do not post:

  • Videos that have been edited or synthesized, beyond adjustments for clarity or quality, in ways that are not apparent to an average person, and would likely mislead an average person to believe:
    • A subject of the video said words that they did not say, AND
    • The video is the product of artificial intelligence or machine learning, including deep learning techniques (e.g., a technical deepfake), that merges, combines, replaces, and/or superimposes content onto a video, creating a video that appears authentic.

This policy does not extend to content that is parody or satire, or is edited to omit words that were said or change the order of words that were said.

Policy Rationale

Media, including image, audio or video, can be edited in a variety of ways. In many cases, these changes are benign, such as a filter effect on a photo. In other cases, the manipulation is not apparent and could mislead, particularly in the case of video content. We aim to remove this category of manipulated media when the criteria laid out below have been met.

In addition, we will continue to invest in partnerships (including with journalists, academics and independent fact-checkers) to help us reduce the distribution of false news and misinformation, as well as to better inform people about the content they encounter online.

Do not post:

  • Video
    • that has been edited or synthesized, beyond adjustments for clarity or quality, in ways that are not apparent to an average person, and would likely mislead an average person to believe that a subject of the video said words that they did not say AND
    • is the product of artificial intelligence or machine learning, including deep learning techniques (e.g., a technical deepfake), that merges, combines, replaces, and/or superimposes content onto a video, creating a video that appears authentic.
  • This policy does not extend to content that is parody or satire or is edited to omit words that were said or change the order of words that were said.

For the following Community Standards, we require additional information and/or context to enforce:

Do not post:

  • Videos that have been edited or synthesized, beyond adjustments for clarity or quality, in ways that are not apparent to an average person, and would likely mislead an average person to believe:
    • A subject of the video said words that they did not say, AND
    • The video is the product of artificial intelligence or machine learning, including deep learning techniques (e.g., a technical deepfake), that merges, combines, replaces, and/or superimposes content onto a video, creating a video that appears authentic.
  • This policy does not extend to content that is parody or satire or is edited to omit words that were said or change the order of words that were said.

Policy Rationale (NEW)

For more information on our manipulated media policy, see here

Media, including image, audio, or video, can be edited in a variety of ways. In many cases, these changes are benign, like a filter effect on a photo. In other cases, the manipulation isn’t apparent and could mislead, particularly in the case of video content. We aim to remove this category of manipulated media when the criteria laid out below have been met.

In addition, we will continue to invest in partnerships (including with journalists, academics and independent fact-checkers) to help us reduce the distribution of false news and misinformation, as well as to better inform people about the content they encounter online.

Do not post:

  • Video
    • that has been edited or synthesized, beyond adjustments for clarity or quality, in ways that are not apparent to an average person, and would likely mislead an average person to believe that a subject of the video said words that they did not say AND
    • is the product of artificial intelligence or machine learning, including deep learning techniques (e.g., a technical deepfake), that merges, combines, replaces, and/or superimposes content onto a video, creating a video that appears authentic.
  • This policy does not extend to content that is parody or satire or is edited to omit words that were said or change the order of words that were said.

¹ Ahead of 2020, we are taking steps to strengthen our voter and census interference policies. To read more about this specific policy update, click here

User experiences

See some examples of what enforcement looks like for people on Facebook, such as: what it looks like to report something you don’t think should be on Facebook, to be told you’ve violated our Community Standards and to see a warning screen over certain content.

Note: We’re always improving, so what you see here may be slightly outdated compared to what we currently use.

Reporting
1
Universal entry point

We have an option to report, whether it’s on a post, a comment, a story, a message or something else.

2
Get started

We help people report things that they don’t think should be on our platform.

3
Select a problem

We ask people to tell us more about what’s wrong. This helps us send the report to the right place.

4
Report submitted

After these steps, we submit the report. We also lay out what people should expect next.

Post-report communication
1
Update via notifications

After we’ve reviewed the report, we’ll send the reporting user a notification.

2
More detail in the Support Inbox

We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.

3
Appeal option

If people think we got the decision wrong, they can request another review.

4
Post-appeal communication

We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.

Takedown experience
1
Immediate notification

When someone posts something that violates our Community Standards, we’ll tell them.

2
Additional context

We’ll also address common misperceptions around enforcement.

3
Explain the policy

We’ll give people easy to understand explanations about why their content was removed.

4
Ask for input

After we’ve established the context for our decision and explained our policy, we’ll ask people what they'd like to do next, including letting us know if they think we made a mistake.

5
Tell us more

If people disagree with the decision, we’ll ask them to tell us more.

6
Set expectations

Here, we set expectations on what will happen next.

Warning screens
1
Warning screens in context

We cover certain content in News Feed and other surfaces, so people can choose whether to see it.

2
More information

In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.