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Advertisers can run ads about social issues, elections or politics, provided the advertiser complies with all applicable laws and the authorization process required by Meta. Meta may restrict issue, electoral or political ads. In addition, certain content related to elections may be prohibited by local law or removed in specific regions ahead of voting; click here for more.
This policy promotes transparency, accountability and authenticity. It requires enhanced transparency from elected and appointed officials, candidates for office, and advertisers of content that includes social issues, electoral or political ad content.
Any advertiser running ads about social issues, elections or politics who is located in or targeting people in designated countries must complete the authorization process required by Meta, except for news publishers identified by Meta. This applies to any ad that:
Requirements vary by country.
Advertisers must include a verified "Paid for by" disclaimer on these ads to show the entity or person responsible for running the ad across Meta technologies. The disclaimer is subject to restrictions.
Advertisers running these ads, regardless of location, targeting, or news exemptions, must comply with all applicable laws and regulations, including but not limited to requirements involving:
If ads do not include a disclaimer and we determine the ad content includes content about social issues, elections or politics, it will be disapproved during ad review. If an ad is already running, it can be flagged by automated systems or reported by our community and, if found to be violating our policy by missing a disclaimer, it will be disapproved and added to the Ad Library.
Ads must not run in or be targeted at the state of Washington when the ads relate to Washington's state or local elected officials, candidates, elections or ballot initiatives. In addition, ads must not run in or be targeted at the state of Washington when the ads relate to Seattle legislation.
In certain regions, ads must not discourage people from voting or call into question the legitimacy of an upcoming election.