Personal Health and Appearance

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Personal Health and Appearance

Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.

Overview

Advertisers can’t run ads for health or appearance-related products that imply or attempt to generate negative self-perception.

At Meta, we want people in our community to feel comfortable, confident and safe to be exactly who they are while expressing themselves freely.

Guidelines

Ads can't:

  • Declare or imply there is a perfect body type or appearance one should aspire to
  • Promote or reinforce negative or unhealthy body images
  • Exploit insecurities to conform to certain beauty standards
  • Contain distasteful messaging that could make people feel negatively about the way they look
  • Promote an unhealthy relationship with food or exercise
  • Show close-up imagery on the health condition of a person
  • Feature body shaming of any type

Note: Ads for cosmetics, hair extensions, other similar cosmetic or non-permanent beauty products or digital editing apps aren’t within scope of this policy.

ALLOWED


An image alt text

This image focuses on physical fitness and is compliant.

An image alt text

This image promotes healthy eating habits and is compliant.

An image alt text

This image of a person drinking vegetable juice is compliant.

NOT ALLOWED


An image alt text

This is a non compliant image of wrinkles.

An image alt text

This image of a person's abs is zoomed in and non-compliant.

An image alt text

This image implies weight loss and would be non-compliant if used to promote a diet or weight loss product.

An image alt text

This image of a person on a scale would be non-compliant, if used to promote a diet or weight loss product.

An image alt text

This is a non-compliant image of a person before and after weight loss.

An image alt text

This is a non compliant image of skin lightening.







Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.