Policy details

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Circumventing Systems

Ads must not use tactics that are intended to circumvent our ad review process. This includes techniques that attempt to disguise the ad's content or destination (landing) page. See more here for other advertiser behavior that we prohibit.

Overview

Advertisers can’t run ads that purposely avoid or bypass our review process. This includes techniques that may hide an ad’s content or destination page.

At Meta, we want to create a safe environment for people and businesses. When an advertiser attempts to get around our ad review process, it erodes trust in the advertiser and gives the impression that they are acting with bad intent. Note that each part of an ad needs to follow our rules and be available for review, including but not limited to: text, images, videos, video thumbnails and destination pages.

Guidelines

Ads can't:

  • Limit Meta’s access to evaluate the destination page used in ads, such as through cloaking
  • Use unicode characters or symbols in ad text with the intent to obfuscate words or phrases
  • Obscure images in ads to circumvent our review process
Reporting
1
Universal entry point

We have an option to report, whether it’s on a post, a comment, a story, a message or something else.

2
Get started

We help people report things that they don’t think should be on our platform.

3
Select a problem

We ask people to tell us more about what’s wrong. This helps us send the report to the right place.

4
Report submitted

After these steps, we submit the report. We also lay out what people should expect next.

Post-report communication
1
Update via notifications

After we’ve reviewed the report, we’ll send the reporting user a notification.

2
More detail in the Support Inbox

We’ll share more details about our review decision in the Support Inbox. We’ll notify people that this information is there and send them a link to it.

3
Appeal option

If people think we got the decision wrong, they can request another review.

4
Post-appeal communication

We’ll send a final response after we’ve re-reviewed the content, again to the Support Inbox.

Takedown experience
1
Immediate notification

When someone posts something that violates our Community Standards, we’ll tell them.

2
Additional context

We’ll also address common misperceptions around enforcement.

3
Explain the policy

We’ll give people easy to understand explanations about why their content was removed.

4
Ask for input

After we’ve established the context for our decision and explained our policy, we’ll ask people what they'd like to do next, including letting us know if they think we made a mistake.

5
Tell us more

If people disagree with the decision, we’ll ask them to tell us more.

6
Set expectations

Here, we set expectations on what will happen next.

Warning screens
1
Warning screens in context

We cover certain content in News Feed and other surfaces, so people can choose whether to see it.

2
More information

In this example, we give more context on why we’ve covered the photo with more context from independent fact-checkers

Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.