Weapons, Ammunition or Explosives

Policy details

Change log


Change log


Current version

Weapons, Ammunition or Explosives

Ads must not promote the sale or use of weapons, ammunition or explosives. This includes ads for weapon modification accessories.


Advertisers can’t run ads that promote the sale or use of weapons, weapon modification accessories, ammunition or explosives. However, they can run ads that promote products that aren’t directly sold as part of a physical weapon, as long as they are targeted to people 18 years or older.


Ads can't promote:

  • Weapons or weapon accessories that can cut, slice, strike, penetrate, shoot or harm people or animals, including but not limited to:
  • Firearms, including firearms parts, ammunition, paintball guns and BBguns
  • Pepper spray, non-culinary knives/blades/spears, tasers, nunchucks, batons, or weapons intended for self-defense
  • Products that might be attached or used with a weapon to enhance or customize its form or function, including but not limited to:
  • Firearm silencers or suppressors
  • Optics and flashlights, such as telescopic sight, iron sight, target magnification or focus
  • Explosives, including fireworks
  • Entities where the exchange of weapons is the primary business model
  • Reviews of firearms or any other prohibited weapons or weapon modifications

Ads can promote:

  • Safety courses for firearm training or licenses as well as books and videos about firearm safety
  • The right to bear arms, such as U.S. second amendment rights content
  • Informative content on the subject of weapons
  • Blogs or groups connecting people with weapons-related interests, as long as the service doesn't lead to the sale of these products
  • Plastic guns, swords and toy weapons

Ads can promote the following when targeted to people 18 years or older:

  • Items that aren’t directly sold as part of a physical weapon, including but not limited to:
  • Equipment related to the practice of hunting, self defense or competition, like clay throwers, shooting targets, belts, protective vests, holsters, pouches or magazine holders
  • Military clothing
  • Items that carry, encase or support a weapon for easier transport or positioning
  • Items that coat or wrap a weapon, including gun cases, safes, locking devices, paint coatings, gun slings or tripod mounts
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