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Meta defines online gambling and gaming as any product or service where anything of monetary value is included as part of a method of entry and prize. Ads that promote online gambling and gaming are only allowed with our prior written permission. Authorized advertisers must follow all applicable laws and include targeting criteria consistent with Meta’s targeting requirements. At a minimum, ads may not be targeted to people under 18 years of age. Learn more in our Business Help Center.
To run ads that promote online gambling and gaming, advertisers will need to request written permission from Meta using this form and provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in territories they want to target. Additionally, Meta doesn’t allow targeting for online gambling and gaming ads to people under the age of 18.
In order to promote the following, written permission is required:
Advertisers who receive permission cannot target ads to people under the age of 18. Permission can be requested in the following countries:
Without permission, advertisers can run ads that promote:
Note: Advertisers will need to comply with all applicable local laws when they run these types of ads.
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.