Policy details

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CHANGE LOG

Change log

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Alcohol

Ads that promote or reference alcohol must comply with all applicable local laws, required or established industry codes, guidelines, licenses and approvals, and include age and country targeting criteria consistent with Meta's targeting requirements and applicable local laws. Note that our policies prohibit ads promoting or referencing alcohol in some countries, based on local law.

Advertisers must follow all applicable laws, including targeting their ads in accordance with legal requirements. At a minimum, ads may not be targeted to people under 18 years of age.

Overview

Advertisers can run ads that promote alcohol as long as they:

  • Follow the targeting requirements for the location of the audience
  • Don’t target people under the age of 18

Ads that promote alcohol include:

  • Venues and events in which the primary business model depends on alcohol sales
  • Availability of alcohol sales
  • Depiction of alcohol consumption
  • Promotion of alcohol brands
  • Recipes for alcoholic beverages

Guidelines

As global alcohol laws vary, advertisers need to make sure they comply with all applicable targeting requirements. Some countries don’t allow the sale or promotion of alcohol, while others have minimum drinking ages.

Advertisers can’t run alcohol ads in the following countries or regions:

  • Afghanistan
  • Brunei
  • Bangladesh
  • Egypt
  • Gambia
  • India (specifically Bihar, Gujarat, Lakshadweep, Manipur and Nagaland)
  • Kuwait
  • Libya
  • Lithuania
  • Nepal
  • Norway
  • Pakistan
  • Russia
  • Saudi Arabia
  • Thailand
  • Turkey
  • United Arab Emirates
  • Yemen

Advertisers can run alcohol ads in the following countries, subject to age restrictions:

  • Cameroon: 21 years or older
  • Canada: 19 years or older
  • Iceland: 20 years or older
  • India: Various
  • 25 years or older in Chandigarh, Delhi, Haryana, Maharashtra, or Punjab.
  • 21 years or older in Andhra Pradesh, Arunachal Pradesh, Assam, Chhattisgarh, Dadra and Nagar Haveli, Dama and Diu, Goa, Jammu and Kashmir, Jharkhand, Kerala, Madhya Pradesh, Meghalaya, Odisha, Tamil Nadu, Telengana, Tripura, Uttar Pradesh, Uttarakhand, or West Bengal.
  • 18 years or older in Andaman and Nicobar Islands, Himachal Pradesh, Karnataka, Mizoram, Puducherry, Rajasthan and Sikkim.
  • Japan: 20 years or older
  • Korea: 19 years or older
  • Micronesia: 21 years or older
  • Nicaragua: 19 years or older
  • Palau: 21 years or older
  • Paraguay: 20 years or older
  • Solomon Islands: 21 years or older
  • Sri Lanka: 21 years or older
  • Sweden: 25 years or older
  • United States: 21 years or older

Advertisers can run ads that promote:

  • Non-alcoholic beverages and news or educational materials that reference or depict alcohol






Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.