Drug and Alcohol Addiction Treatment

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Drug and Alcohol Addiction Treatment

Meta requires advertisers who wish to run addiction treatment ads targeting people in the United States to be certified with LegitScript and apply to Meta for permission to advertise.

Advertisers can apply for certification with LegitScript here.

Overview

Advertisers can run ads for drug and alcohol addiction treatment in the United States as long as they’re certified with LegitScript and have written permission from Meta. To reduce risks to consumers, we require eligible advertisers seeking to promote drug and alcohol addiction treatment ads to provide evidence that their activities are appropriately licensed.

Advertisers can apply for certification with LegitScript here and request permission from Meta using this form.

Drug and alcohol addiction treatments services include but are not limited to:

  • Clinical addiction treatment services or websites that provide information about in-person treatment
  • Online and in-person support groups and crisis hotlines for people in recovery or people seeking information about addiction treatment

Guidelines

With certification from LegitScript and permission from Meta, advertisers can run ads that promote:

  • In-person addiction treatment. This includes but isn’t limited to groups who provide information about in-person drug or alcohol addiction treatment in a clinical or non-clinical setting.
  • Addiction hotlines. This includes but isn’t limited to groups who provide remote assistance or information to individuals who are in recovery or who are seeking information about addiction or addiction treatment.
  • Mutual support group for addiction. This includes but isn’t limited to groups who offer information about group-based addiction support services.
  • Online addiction treatment. This includes but isn’t limited to groups offering information about remote drug or alcohol treatment, such as smartphone apps for addiction recovery.

Advertisers can run the following types of ads without permission from Meta:

  • Physical rehabilitation, such as kinesthesiology

For tips on how to comply with this policy, visit the Business Help Center.







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