Widely Viewed Content Report: What People See on Facebook

Q1 2022 report

Table of Contents

Introduction

The Widely Viewed Content Report aims to provide more transparency and context about what people are seeing on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States. We provide insights into the various content types that appear on Feed to help people better understand our distribution systems and how they influence the content people see on Facebook. We plan to expand the scope of this report in future iterations. It will continue to appear in conjunction with our quarterly Community Standards Enforcement Report.

A few things to note:

  • Context on the report’s methodology and additional information that may help you understand this report can be found in our Companion Guide. A summary of changes in each report can also be found in our Changes, Corrections and Adjustments page. An archive of prior reports can be found here.

  • This report shares data on views and viewers of content in Feed, including recommended content, seen in the United States between January 1, 2022 and March 31, 2022 (referred to as “Q1 2022” in this report). All data and statistics in this report adhere to these parameters.

  • This report doesn’t include ads or content viewed outside of Feed, like on Watch, Marketplace or other places within the app. All data and statistics in this report adhere to these parameters. You can read more about our data inclusion and exclusion methodology in the Companion Guide.

  • The view and viewer counts in this report are based on views on both public and private content. However, the tables highlighting our top content may include content which was publicly available but subsequently removed by the original content creator or by Facebook, or whose audience has changed. To respect privacy, we won’t display the original content, but will instead leave a placeholder and share whether it was a Facebook or user-initiated change.

  • Due to rounding, some totals included in the report may not equal the sum of the separate figures.

  • Given Facebook's size, it may be difficult to interpret the scale of content views in this report. To help, at the beginning of the domains, links, Pages and posts sections we share data to help contextualize how widely the content was viewed. As an example, you can see in the chart below that content views of the posts in this report represent about one-tenth of a percent of all Feed content views by US users during Q1 2022. In fact, the content seen by the most people — as described in this report — still comprise only a small portion of the total number of content views, because, given the customized nature of Feed, most of what people see on Facebook is uniquely personalized.

Posts with the most Feed content viewers in the US during Q1 2022 represented only a small fraction of all Feed content views in the US. Note: This chart’s data uses our older link and domain methodology. See Companion Guide for details.

Report terminology:

Here are some terms found in the report, and Companion Guide, and what they mean:

Content View

is what is counted whenever a piece of content appears in Feed. If there are multiple pieces of content in a post, the view is assigned to the post.

Content Viewer

is an account who viewed a piece of content on Feed. This metric is estimated.

Domain

refers to the name of a website. A domain name is a unique name that identifies a website. For example, the domain name of Facebook is "facebook.com."

Subdomain

refers to a domain that is part of a larger domain. For example, Facebook’s mobile site "m.facebook.com" is a subdomain of "facebook.com."

Link

refers to a web address that leads to a specific webpage. Note that all links must contain a domain, but sometimes links are just the domain itself. For example, facebook.com is Facebook's homepage as well as its domain. For this reason it may appear that domains are included in the link section of the report, when in fact these are links that contain only domains. The report does not consider email addresses to be links.

Feed

is the constantly updating list of posts in the middle of a user’s home page which includes status updates, photos, videos, links, app activity and interactions from people, Pages and Groups.

Organic Content

refers to any post that is not an advertisement. If content received views both as organic content and as an ad, we will count the organic view but not the views on the ad.

Page

refers to public entities created by businesses, brands, celebrities, creators, media outlets and more.

Posts with a link

is any post that has an external link included in it.

Connected Content

refers to content in someone’s Feed from people they have added as a friend, Groups they have joined, or Pages they have followed.

Unconnected Content

refers to content in someone’s Feed that did not come from friends, Pages people followed, or Groups that they were a part of. Recommended content is unconnected.

Ads

refers to content that gained some or all of its distribution using one of Facebook’s advertising tools.

What a typical Feed looks like

By far, the most common experience in Feed for people in the US is to see posts without links, from their friends, or from Groups they’ve joined.

Where posts in Feed come from

In Q1 2022, 85.3% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed (see breakdown below). Of the remaining 14.7% of Feed content views in the US during Q1 2022, 11.7% came from in Feed recommendations, which show people content from sources they are not connected to, but we think they might be interested in; we refer to this content as ‘unconnected posts’. The last 3% came from less common products, such as Events, and logging discrepancies.

Organic Feed content views in the US during Q1 2022, broken down by source of the content. Note: This chart’s data uses our older link and domain methodology. See Companion Guide for details.




Where most Feed views come from

Most of the views in the US during Q1 2022 (83.8%) did not include a link to a source outside of Facebook. For the 16.2% of views in posts that did include a link, they typically came from a Page the person followed (this includes posts which may also have had photos and videos, in addition to links).


Feed content views from content viewers in the US during Q1 2022, broken down by inclusion of links and the most-viewed domains. Note: This chart’s data uses our older link and domain methodology. See Companion Guide for details.




You can see all this summarized in the following table:

Posts From Friends and People FollowedPosts from Groups joinedPosts from Pages followedUnconnected PostsOtherGrand Total

post with a link

3.7%

1.4%

7.6%

3.3%

0.2%

16.2%

post with no links

45.4%

19.0%

8.1%

8.4%

2.8%

83.8%

Grand Total

49.1%

20.5%

15.7%

11.7%

3.0%

100%

Organic Feed content views in the US during Q1 2022, broken down by whether the individual post contained a link to an external site or app. Note: This table’s data uses our older link and domain methodology. See Companion Guide for details.

Widely viewed content overview

The following sections include the domains, links, Pages and individual posts that were viewed by the most content viewers in the US during Q1 2022. Each section starts with data to help contextualize how widely viewed the content was, and then presents the Top-20 pieces of content in order from most to least content viewers. Our goal is to be transparent about our most viewed content on Facebook’s Feed (as measured by total number of content viewers). However, even though our most viewed content might have a very large number of content viewers, as measured as a percentage of all of Facebook content viewers, they represent only a small fraction of total views in Feed in the US that quarter. In short, it is uncommon for different people to see the same content in their Feed.

To learn more about how content was included in this report, read about how content is recommended in Feed, how our algorithms try to predict what people want to see out of trillions of eligible posts, or how we reduce reduce problematic content.

Widely viewed domains

Note: Based on discussions with academics and experts, we are changing our link and domain data methodologies. Going forward, in order to be counted for this report, links will need to render previews. Details about the change can be found in our Companion Guide. As part of the transition, this section includes top viewed domains using both our old and new methodologies. After this quarter we will only use our new methodology.

Old Methodology

A few interesting facts about widely viewed domains this quarter:

  • News domains in the list accounted for about 0.4% of all Feed content views. In Q4 2021, the news domains in the list accounted for about 0.4% of all Feed content views.

  • 16.2% of Feed content views were on posts with links. In Q4 2021, 14.6% of Feed content views were on posts with links.

  • The top 20 domains seen here collectively accounted for about 2.0% of all Feed content views in the US during Q1 2022. In Q4 2021, the top 20 domains collectively accounted for about 2.1% of all Feed content views.

RankDomainContent Viewers

1

youtube.com

182.3M

2

tiktok.com

135.4M

3

gofundme.com

123.0M

4

amazon.com

122.8M

5

media1.tenor.co

119.0M

6

twitter.com

118.8M

7

linktr.ee

92.0M

8

open.spotify.com

91.1M

9

dailymail.co.uk

88.3M

10

eventbrite.com

82.5M

11

onlyinyourstate.com

78.9M

12

abcnews.go.com

78.2M

13

nbcnews.com

78.0M

14

cnn.com

75.3M

15

cbsnews.com

74.5M

16

etsy.com

72.7M

17

google.com

72.5M

18

ranker.com

72.4M

19

nypost.com

71.0M

20

tmz.com

71.0M

New Methodology
  • News domains in the list accounted for about 0.6% of all Feed content views.

  • The top 20 domains seen here collectively accounted for about 1.2% of all Feed content views in the US during Q1 2022.

RankDomainContent Viewers

1

youtube.com

168.1M

2

media1.tenor.co

118.4M

3

gofundme.com

112.4M

4

tiktok.com

105.0M

5

dailymail.co.uk

86.2M

6

onlyinyourstate.com

77.9M

7

nbcnews.com

73.9M

8

cnn.com

71.5M

9

tmz.com

69.6M

10

nypost.com

68.5M

11

twitter.com

67.4M

12

npr.org

64.2M

13

variety.com

61.0M

14

people.com

60.4M

15

nytimes.com

60.0M

16

today.com

59.4M

17

media.tenor.co

59.3M

18

bbc.com

59.2M

19

comicbook.com

57.7M

20

amazon.com

57.7M

Top domains by organic Feed content viewers in the US during Q1 2022. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed links

Note: Based on discussions with academics and experts, we are changing our link and domain data methodologies. Going forward, in order to be counted for this report, links will need to render previews. Details about the change can be found in our Companion Guide. As part of the transition, this section includes top viewed links using both our old and new methodologies. After this quarter we will only use our new methodology.

Old Methodology

A few interesting facts about widely viewed links this quarter:

  • The top 20 links seen here collectively accounted for 0.1% of all Feed content views in the US during Q1 2022. In Q4 2021 the number was 0.1%.

  • The most popular links on Facebook in Q1 2022 ranged from humor, culture, to DIY, reflecting the wide variety of content people see on Facebook.

RankLinkContent Viewers

1

https://www.youtube.com/channel/UCfLM_-EbjLPaP7BKMcLBEuw

47.2M

2

https://myincrediblerecipes.com/

44.1M

3

https://www.youtube.com/channel/UCfVRLVGyIZBUIGEiEfVKA7A

40.4M

4

https://stateofdepression.org/

39.7M

5

https://forktospoon.com/

39.2M

6

https://www.youtube.com/watch?v=8Fn_30AD7Pk

36.9M

7

https://stevefmvirginia.iheart.com/

34.8M

8

https://fox17.com/chimein

34.0M

9

https://alltrendytees.com/

33.4M

10

https://www.covidtests.gov/

32.0M

11

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

31.6M

12

https://www.whenwewereyoungfestival.com/

29.3M

13

https://costplusdrugs.com/

29.2M

14

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

28.2M

15

https://www.amazon.com/dp/1913615456/ref=tsm_1_fb_lk

27.0M

16

https://abcnews.go.com/

26.6M

17

https://www.youtube.com/watch?v=h3NhX6-5mO0

26.1M

18

https://zillowgonewild.substack.com/

25.9M

19

https://www.buymeacoffee.com/minionswelove

25.7M

20

https://linktr.ee/bravenewfilms

25.2M

New Methodology

A few interesting facts about widely viewed links this quarter:

  • The top 20 links seen here collectively accounted for 0.03% of all Feed content views in the US during Q1 2022.

  • The most popular links on Facebook in Q1 2022 ranged from humor, culture, to DIY, reflecting the wide variety of content people see on Facebook.

RankLinkContent Viewers

1

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

31.6M

2

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

27.7M

3

https://www.youtube.com/watch?v=h3NhX6-5mO0

23.5M

4

https://www.youtube.com/watch?v=5SVO0lc_1_o

22.1M

5

https://www.tmz.com/2022/01/09/bob-saget-dead-dies-hotel-comedian-full-house/

21.4M

6

https://www.covidtests.gov/

19.1M

7

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

17.1M

8

https://www.tiktok.com/

17.0M

9

https://www.nbcnews.com/news/us-news/4-year-old-girl-missing-2019-found-alive-hidden-stairs-new-york-police-rcna16315

16.1M

10

https://www.bbc.com/news/world-us-canada-60701050

15.6M

11

https://special.usps.com/testkits

12.9M

12

https://www.fox2detroit.com/news/florida-firefighters-rescue-dog-stuck-in-15-foot-hole

12.7M

13

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website.

12.5M

14

https://www.huffpost.com/entry/gen-x-millennials-super-bowl-halftime_n_620a0ea0e4b0ccfb3e57b8c9

12.3M

15

https://heavenemotions.com/god-is-everywhere-too/

12.3M

16

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

11.7M

17

We blocked this link for violating our Inauthentic Behavior policy.

Details: The people behind this link's domain, nayenews24[.]info, used spam tactics to mislead people and drive them to their website. Content with links to this domain can no longer be created on Facebook.

11.6M

18

https://comicbook.com/movies/news/oscars-2022-will-smith-punches-chris-rock/

11.4M

19

https://www.buzzfeednews.com/article/stephaniesoteriou/lady-gaga-liza-minnelli-oscars

11.3M

20

https://screenrant.com/criminal-minds-season-16-cast-original-return/

11.1M

Top links by organic Feed content viewers in the US during Q1 2022. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators. See the Data Inclusions/Exclusions section of the Companion Guide for more information.

Widely viewed Pages

A few interesting facts about widely viewed Pages this quarter:

  • The top 20 Pages listed here collectively accounted for about 0.9% of all US content views during Q1 2022. In Q4 2021, the top 20 Pages collectively accounted for 1.1% of all US content views.

  • The majority of the Pages were related to lifestyle and entertainment, similar to the prior Q4 report.

RankPage LinkPage NameContent Viewers

1

facebook.com/175750359224528

LADBible Australia

105.4M

2

facebook.com/334191996715482

The Dodo

97.2M

3

facebook.com/788348771557632

Woof Woof

93.0M

4

facebook.com/1604053536495527

Ryan Engel

90.8M

5

facebook.com/146505212039213

UNILAD

89.2M

6

facebook.com/100064860241186

The Other 98%

88.3M

7

facebook.com/113509082009888

Eric Alper

88.1M

8

facebook.com/964431440392422

3AM Thoughts

86.6M

9

facebook.com/107530904602349

Paper Quotes

81.6M

10

facebook.com/429332735081

ESPN UK

80.4M

11

facebook.com/109759299095785

Lessons Learned In Life Inc.

80.3M

12

facebook.com/100044324534739

Supercar Blondie

80.1M

13

facebook.com/217293018312810

Tyla

80.1M

14

facebook.com/1396571337088199

Silver Elephant

80.1M

15

facebook.com/611371138943810

Daily Mail Video

78.6M

16

facebook.com/95926963131

People

77.3M

17

facebook.com/2077028165901817

Netflix Memes

77.3M

18

facebook.com/1644713009114776

MetDaan DIY

77.2M

19

facebook.com/184774368703816

Poetry Matters

76.7M

20

facebook.com/100044414920020

The Pun Guys

76.4M

Top Pages by organic Feed content viewers in the US during Q1 2022.

Widely viewed posts

A few interesting facts about widely viewed posts this quarter:

  • The top 20 posts seen here collectively accounted for about 0.1% of all US content views. In Q4 2021, the top 20 posts collectively accounted for 0.1% of all US content views.

  • The majority of the most-viewed posts on Facebook contained either a video, a photo, or were text posts. They were related to entertainment and humor, similar to the prior Q4 2021 report.

RankPost LinkPost ImageContent Viewers

1

facebook.com/461059938764012/
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68.2M

2

facebook.com/4929409077174162
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51.7M

3

facebook.com/618510256053129
Something Went Wrong
We're having trouble playing this video.

51.0M

4

facebook.com/462141065553424

50.8M

5

facebook.com/10158591775663059

49.9M

6

facebook.com/483278039899251
This video is temporarily unavailable.

49.3M

7

facebook.com/1189700108455057
Something Went Wrong
We're having trouble playing this video.

45.6M

8

facebook.com/498143565009470

45.3M

9

facebook.com/1001215293815798
Something Went Wrong
We're having trouble playing this video.

44.7M

10

facebook.com/3220679251499606

44.0M

11

facebook.com/4677705925683093

42.0M

12

facebook.com/1383642488737831
Something Went Wrong
We're having trouble playing this video.

41.9M

13

facebook.com/3145181925716006

41.1M

14

facebook.com/807645090636755
Something Went Wrong
We're having trouble playing this video.

40.8M

15

facebook.com/1633999166938273

40.4M

16

facebook.com/1066416150867685

39.7M

17

facebook.com/10160546019814252

39.4M

18

facebook.com/600711577696008
Something Went Wrong
We're having trouble playing this video.

39.3M

19

facebook.com/436978028113764
Something Went Wrong
We're having trouble playing this video.

38.6M

20

facebook.com/2956072431322652
Something Went Wrong
We're having trouble playing this video.

38.4M

Top posts by organic Feed content viewers in the US during Q1 2022.

Removed Content

Meta aims to share as much context about the most widely viewed content on our platform as possible, including the content we removed and the reasons for its removal.

What's next

The report is one of several we publish with the goal of being transparent about what people experience on Facebook. We plan to expand future reports, which will continue to appear in conjunction with the Community Standards Enforcement Report.

Report archive

You can download prior releases of the WVCR, along with their supporting documentation here.