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Policy details
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CHANGE LOG
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Current version
Dating
Ads for dating services are only allowed with prior written permission. These must adhere to the dating targeting requirements and our dating ad guidelines. Details on the requirements for permission can be found here. In order to seek permission, please fill out this form to begin your application process.
Overview
Advertisers can run ads for online dating services as long as they have written permission from Meta. They can request permission using this form. Once permission is granted, advertisers can run ads that promote:
- Online or offline dating
- Matchmaking
- Dating facilitation, including dating profile management and dating aggregator services
All ads for online dating services must target audiences 18 years or older.
Guidelines
Ads can’t promote the following products or services:
- Dating sites with an emphasis on sexual encounters
- Dating with monetary or other financial transactions, such as mail-order brides or “sugar babies”
- Services offering to facilitate affairs or non-monogamous connections
- Connections with fictitious groups or individuals
Additionally, dating ads can’t include the following in their creatives:
- An emphasis on sexual encounters
- Monetary or other financial transactions, such as mail-order brides or “sugar babies”
- Facilitating affairs or non-monogamous connections
- Connections with fictitious groups or individuals
- Selfie images
- Blurry or pixelated images
- Sexually suggestive emphasis
Ads can promote:
- Literature or entertainment around relationships, such as TV shows, games, or documentaries on dating and relationships
- Social apps without matchmaking elements, such as meetup apps
For more information, visit the Business Help Center.
Enforcement
We have the same policies around the world, for everyone on Facebook.
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Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
