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Personal Health and Appearance
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Personal Health and Appearance
Ad content must not imply or attempt to generate negative self-perception in order to promote diet, weight loss, or other health-related products.
Overview
Advertisers can’t run ads for health or appearance-related products that imply or attempt to generate negative self-perception.
At Meta, we want people in our community to feel comfortable, confident and safe to be exactly who they are while expressing themselves freely.
Guidelines
Ads can't:
- Declare or imply there is a perfect body type or appearance one should aspire to
- Promote or reinforce negative or unhealthy body images
- Exploit insecurities to conform to certain beauty standards
- Contain distasteful messaging that could make people feel negatively about the way they look
- Promote an unhealthy relationship with food or exercise
- Show close-up imagery on the health condition of a person
- Feature body shaming of any type
Note: Ads for cosmetics, hair extensions, other similar cosmetic or non-permanent beauty products or digital editing apps aren’t within scope of this policy.
ALLOWED
This image focuses on physical fitness and is compliant.
This image promotes healthy eating habits and is compliant.
This image of a person drinking vegetable juice is compliant.
NOT ALLOWED
This is a non compliant image of wrinkles.
This image of a person's abs is zoomed in and non-compliant.
This image implies weight loss and would be non-compliant if used to promote a diet or weight loss product.
This image of a person on a scale would be non-compliant, if used to promote a diet or weight loss product.
This is a non-compliant image of a person before and after weight loss.
This is a non compliant image of skin lightening.
Enforcement
We have the same policies around the world, for everyone on Facebook.
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Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Stakeholder engagement
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.
