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Adult Content
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Adult Content
Ads must not contain adult content. This includes nudity, depictions of people in explicit or suggestive positions, or activities that are overly suggestive or sexually provocative.
Ads that assert or imply the ability to meet someone, connect with them, or view content created by them must not be positioned in a sexual way or with an intent to sexualise the person featured in the ad.
Overview
This policy provides additional protections for people who use our technologies beyond what is prohibited in the Community Standards’ Adult Nudity and Sexual Activity policy.
Advertisers can’t run ads that contain adult content. As a global company we take into account the wide array of people from different cultures and countries who see ads on our platform, and their varying cultural sensitivities around adult content. We understand that nudity can be shared for a variety of reasons and make certain exceptions in ads related to art and health.
Guidelines
Ads can't:
- Depict nudity where otherwise permitted by the Community Standards or implied nudity, such as removing clothes
- Depict excessive visible skin, even if not explicitly sexual in nature
- Contain images focused on individual body parts, even if not explicitly sexual in nature
- Promote dating services where the focus of the ad is on a partly-clothed model
Ads can:
- Show photographs of paintings, sculptures, and other art that depicts nude figures, as long as there’s no explicit focus on nude private body parts or sexual acts
- Include focus on private body parts in the context of breastfeeding or breast health, as long as there’s no explicit nudity
- Depict nipples in the context of breast health, as long as the ad creatives are illustrations or medical diagrams and target people 18 years or older
ALLOWED
This image shows nudity in a statue and is compliant.
NOT ALLOWED
This image shows artistic implied nudity and is non-compliant.
This image shows someone in a sexually suggestive pose and is non-compliant.
This image shows a woman in a sexually suggestive pose and is non-compliant.
This image is sexually provocative and non-compliant.
This image alludes to sexual activity and is non-compliant.
This image is sexual in nature and non-compliant.
Enforcement
We have the same policies around the world, for everyone on Facebook.
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