Commercial Exploitation of Crises and Controversial Events

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Commercial Exploitation of Crises and Controversial Events

Ads must not contain content that exploits crises or controversial events for commercial purposes.

Overview

We do not allow ads that exploit crises, or controversial events, as identified by Meta, for commercial purposes. Crises and controversial events refer to events that are the subject of significant public attention.

Examples of events covered by this policy include but are not limited to:

  • Natural disasters
  • Medical emergencies
  • Civil unrest
  • Acts of mass violence
Guidelines

Ads can't:

  • Promote content related to crises or controversial events for commercial benefit.
  • Exploit a crisis to promote goods or services. This includes but is not limited to:
  • Promoting certain products associated with abuse or shortages during a crisis
  • Implying urgency or using language that may contribute to panic

Ads can:

  • Sell a product of historical reference (for example, a history book, film or documentary)
  • Use content related to crises or controversial events in the context of a news article

For more information, visit the Business Help Center.




Enforcement

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