User Interface Screenshots

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User Interface Screenshots

When featuring the user interface (UI) of any Meta brands in an ad, the ad must accurately depict how the UI currently appears and functions in the product. If an action or functionality depicted cannot happen in the current product or within the current UI then it cannot appear to happen in an ad.
Depictions of the UI in ads must be featured within the context of a relevant device (for example, mobile or desktop) and as permitted by the Meta Brand Resource Center. The UI may not be modified in any way, including but not limited to: adding special effects, interference or animation. Glyphs (special characters) or elements of the UI may not be used separately or individually.

Overview

Advertisers can run ads that contain screenshots of Meta user interfaces as long as they accurately reflect the way the product works. For example, if an action or functionality depicted can’t happen in the current product, then we don’t allow it in ads.

Guidelines

Advertisers can’t run ads that:

  • Inaccurately depict the current features or functionality of our products
  • Modify the user interface in any way, such as adding special effects, interference or animation
  • Use glyphs (special characters) or elements of the user interface separately or individually

Advertisers can run ads that:

  • Feature depictions of our user interface within the context of a relevant device (for example, mobile or desktop) and as outlined in the Meta Brand Resource Center
Enforcement

We have the same policies around the world, for everyone on Facebook.

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