Prohibited Financial Products and Services

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Prohibited Financial Products and Services

Ads must not promote financial products and services that are frequently associated with misleading or deceptive promotional practices.

Overview

Advertisers can’t run ads for financial products and services that are frequently associated with misleading or deceptive promotional practices.

Guidelines

Ads can’t promote:

  • Payday loans: Short-term loans intended to cover someone’s expenses until their next payday
  • Paycheck advances: Short-term loans that are an advance on a future paycheck
  • Bail bonds: When a criminal defendant is granted conditional release from custody by paying a sum of money determined by the court
  • Short-term loans of 90 days or less: Loans that require repayment in full in 90 days or less from the date the loan is issued
  • Penny auctions, bidding fee auctions, or other similar business models: A type of auction where all participants have to pay a non-refundable fee to place a bid
  • Binary options: A financial product where the payoff is either a fixed monetary amount or nothing at all
  • Initial coin offerings (ICO): A type of funding using cryptocurrencies that is often a form of crowdfunding
  • Contract for difference trading: A financial contract that pays the differences in the settlement price between the open and closing trades
  • Misleading student loan consolidation, forgiveness or refinancing services: Student loan consolidation, forgiveness or refinancing services that use deceptive practices, such as overstating the benefits to the user or not disclosing terms upfront






Enforcement

We have the same policies around the world, for everyone on Facebook.

Review teams

Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.

Stakeholder engagement

Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.