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Financial and Insurance Products and Services
Policy details
Change log
CHANGE LOG
Change log
Today
Current version
Oct 19, 2022
Financial and Insurance Products and Services
Ads promoting credit cards, loans or insurance services must be targeted to people 18 years or older and must not directly request the input of any personally identifiable information within the ad’s destination (landing) page.
Advertisers promoting financial products and services must demonstrate they are authorized by the relevant regulatory authorities where this is a requirement; and any such authorization may be subject to review by Meta. Advertisers are also required to comply with disclosure requirements set by law.
Learn more about the authorization process in our Business Help Center.
Advertisers can run ads that promote credit cards, loans or insurance services as long as they only target people 18 years or older and don’t request any personally identifiable information on the ad’s destination (landing) page.
Advertisers may be required to be licensed in the country they are targeting if they wish to run ads for financial products or services. Meta may review any relevant licensing or otherwise confirm such advertisers’ authorization to run such ads.
Advertisers are required to comply with all applicable laws and regulations, including any licensing or disclosure requirements.
Advertisers can run ads that promote credit cards, insurance services or long-term loans over 90 days as long as they:
- Only target people 18 years or older
- Don’t request any personally identifiable information on the destination (landing) page
- Provide disclosures as required by law
Authorization: Targeting some countries with a financial product or service ad requires a license from the relevant regulatory authorities. If that is the case, advertisers will have to demonstrate they have the appropriate authorization, which may be subject to review by Meta.
Financial products and services that may require a license include but are not limited to:
- Insurance products
- Mortgages
- Loans (long and short-term)
- Investment products and opportunities
- Credit card applications
Advertisers can run the following types of ads without authorization or the restrictions above:
- Brand ads for banks or insurance companies
- Ads for news articles, as long as they don’t make offers for credit cards, long-term loans or insurance services
- Ads that promote or provide information about education, training or skillbuilding to apply for loans or manage them
- Ads that only mention a financial service or product without the ability to obtain or connect with that product/service
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