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What: Posts that explicitly request engagement (such as votes, shares, comments, tags, likes, or other reactions) for purposes other than a specific call to action (such as seeking help to find missing people or property, raising money, or sharing a petition) on Facebook. For example, this does not include posts that ask people to engage in order to show they do or do not support an issue, or to share time-sensitive information regarding natural disasters and life-threatening events.
Why: Feedback shows people dislike spammy posts on Facebook that ask them to interact by liking, sharing, commenting, and taking other actions on posts.