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Quarterly report on what people see on Facebook, including the content that receives the widest distribution during the quarter.
Download current and past regulatory reports for Facebook and Instagram.
The Widely Viewed Content Report aims to provide more transparency and context about what people are seeing on Facebook by sharing the most-viewed domains, links, Pages and posts for a given quarter on Feed in the United States. We provide insights into the various content types that appear on Feed to help people better understand our distribution systems and how they influence the content people see on Facebook. We plan to expand the scope of this report in future iterations. It will continue to appear in conjunction with our quarterly Community Standards Enforcement Report.
Context on the report’s methodology and additional information that may help you understand this report can be found in our Companion Guide. A summary of changes in each report can also be found in our Changes, Corrections and Adjustments page. An archive of prior reports can be found here.
This report shares data on views and viewers of content in Feed, including recommended content, seen in the United States between 2023-07-01 and 2023-09-30 (referred to as “Q3 2023” in this report). All data and statistics in this report adhere to these parameters.
This report doesn’t include ads or content viewed outside of Feed, like on Watch, Marketplace or other places within the app. All data and statistics in this report adhere to these parameters. You can read more about our data inclusion and exclusion methodology in the Companion Guide.
The view and viewer counts in this report are based on views on both public and private content. However, the tables highlighting our top content may include content which was publicly available but subsequently removed by the original content creator or by Facebook, or whose audience has changed. To respect privacy, we won’t display the original content, but will instead leave a placeholder and share whether it was a Facebook or user-initiated change.
Due to rounding, some totals included in the report may not equal the sum of the separate figures.
Given Facebook's size, it may be difficult to interpret the scale of content views in this report. To help, at the beginning of the domains, links, Pages and posts sections we share data to help contextualize how widely the content was viewed. As an example, you can see in the chart below that the content seen by the most people — as described in this report — still comprise only a small portion of the total number of content views, because, given the customized nature of Feed, most of what people see on Facebook is uniquely personalized.
Posts with the most Feed content viewers in the US during Q3 2023 represented only a small fraction of all Feed content views in the US.
Here are some terms found in the report, and Companion Guide, and what they mean:
is what is counted whenever a piece of content appears in Feed. If there are multiple pieces of content in a post, the view is assigned to the post.
is an account who viewed a piece of content on Feed. This metric is estimated.
refers to the name of a website. A domain name is a unique name that identifies a website. For example, the domain name of Facebook is "facebook.com."
refers to a domain that is part of a larger domain. For example, Facebook’s mobile site "m.facebook.com" is a subdomain of "facebook.com."
refers to a web address that leads to a specific webpage. Note that all links must contain a domain, but sometimes links are just the domain itself. For example, facebook.com is Facebook's homepage as well as its domain. For this reason it may appear that domains are included in the link section of the report, when in fact these are links that contain only domains. The report does not consider email addresses to be links.
is the constantly updating list of posts in the middle of a user’s home page which includes status updates, photos, videos, links, app activity and interactions from people, Pages and Groups.
refers to any post that is not an advertisement. If content received views both as organic content and as an ad, we will count the organic view but not the views on the ad.
refers to public entities created by businesses, brands, celebrities, creators, media outlets and more.
is any post that has an external link included in it.
refers to content in someone’s Feed from people they have added as a friend, Groups they have joined, or Pages they have followed.
refers to content in someone’s Feed that did not come from friends, Pages people followed, or Groups that they were a part of. Recommended content is unconnected.
refers to content that gained some or all of its distribution using one of Facebook’s advertising tools.
By far, the most common experience in Feed for people in the US is to see posts without links, from their friends, or from Groups they’ve joined.
In Q3 2023, 65.0% of views came from posts shared by people’s friends, from Groups people had joined, or Pages they had followed (see breakdown below). Of the remaining 35.0% of Feed content views in the US during Q3 2023, 23.7% came from in Feed recommendations, which show people content from sources they are not connected to, but we think they might be interested in; we refer to this content as ‘unconnected posts’. The last 11.3% came from less common products, such as Events, and logging discrepancies.
Organic Feed content views in the US during Q3 2023, broken down by source of the content.
95.0% of the views in the US during Q3 2023 did not include a link to a source outside of Facebook. For the 5.0% of views in posts that did include a link, they typically came from a Page the person followed (this includes posts which may also have had photos and videos, in addition to links).
Feed content views from content viewers in the US during Q3 2023, broken down by inclusion of links and the most-viewed domains.
|Posts From Friends and People Followed||Posts from Groups joined||Posts from Pages followed||Unconnected Posts||Other||Grand Total|
Post with a link
Post with no link
Organic Feed content views in the US during Q3 2023, broken down by whether the individual post contained a link to an external site or app.
The following sections include the domains, links, Pages and individual posts that were viewed by the most content viewers in the US during Q3 2023. Each section starts with data to help contextualize how widely viewed the content was, and then presents the Top-20 pieces of content in order from most to least content viewers. Our goal is to be transparent about our most viewed content on Facebook’s Feed (as measured by total number of content viewers). However, even though our most viewed content might have a very large number of content viewers, as measured as a percentage of all of Facebook content viewers, they represent only a small fraction of total views in Feed in the US that quarter. In short, it is uncommon for different people to see the same content in their Feed.
To learn more about how content was included in this report, read about how content is recommended in Feed, how our algorithms try to predict what people want to see out of trillions of eligible posts, or how we reduce reduce problematic content.
News domains in the list accounted for about 0.5% of all Feed content views.
The top 20 domains seen here collectively accounted for about 0.6% of all Feed content views in the US during Q3 2023. In Q2 2023, the top 20 domains collectively accounted for about 0.9% of all Feed content views.
Top domains by organic Feed content viewers in the US during Q3 2023. Because this list focuses on non-Facebook links, it excludes Facebook and Instagram domains. It also excludes log-in pages for email services such as Gmail. See the Data Inclusions/Exclusions section of the Companion Guide for more information.
The top 20 links seen here collectively accounted for 0.02% of all Feed content views in the US during Q3 2023. In Q2 2023 the number was 0.01%.
Top links by organic Feed content viewers in the US during Q3 2023. Because this list focuses on non-Facebook links, it excludes links to Facebook and Instagram. It also excludes log-in pages for email services such as Gmail and link aggregators. See the Data Inclusions/Exclusions section of the Companion Guide for more information.
The top 20 Pages listed here collectively accounted for about 0.9% of all US content views during Q3 2023. In Q2 2023, the top 20 Pages collectively accounted for 0.9% of all US content views.
|Rank||Page Link||Page Name||Content Viewers|
Lessons Learned In Life
All You Can Eat
Liz & Jeff
Lacey's Tattoos, Bikes, Music, and More.
Top Pages by organic Feed content viewers in the US during Q3 2023.
The top 20 posts seen here collectively accounted for about 0.04% of all US content views. In Q2 2023, the top 20 posts collectively accounted for 0.04% of all US content views.
|Rank||Post Link||Post Image||Content Viewers|
Top posts by organic Feed content viewers in the US during Q3 2023.
Meta aims to share as much context about the most widely viewed content on our platform as possible, including the content we removed and the reasons for its removal.
The report is one of several we publish with the goal of being transparent about what people experience on Facebook. We plan to expand future reports, which will continue to appear in conjunction with the Community Standards Enforcement Report.
You can download prior releases of the WVCR, along with their supporting documentation here.