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Ads must not contain content that asserts or implies personal attributes. This includes direct or indirect assertions or implications about a person’s race, ethnicity, religion, beliefs, age, sexual orientation or practices, gender identity, disability, physical or mental health (including medical conditions), vulnerable financial status, voting status, membership in a trade union, criminal record, or name.
At Meta, we want people in our community to have a positive experience when they see ads. Ads that make assumptions about people could be perceived as intrusive, unsettling or inaccurate. For this reason, we don't allow advertisers to run ads that assert or imply the personal attributes of their audience. Instead, ads should focus on the benefits of the product or service being advertised.
For more information, visit the Business Help Center.
Ad creative that describes or shows the promoted product or service
Using the words like "you/other” without referencing a personal attribute
Text referencing or alluding to personal attributes or characteristics of the targeted group or individual
Using the word "you/your/other" to reference a personal attribute
“Meet Hispanic men online now!”
“Find black singles today.”
“Meet other black singles near you!”
“Date Christian singles!”
“Meet Hindu singles online now!”
"Are you Christian?”
“Meet other Buddhists”
“A service for teens”
“Our new lotion and creams fight wrinkles like never before!”
“Age is just a number. Anyone can now learn coding with our C program.”
“Join us this summer at Nature Camp. Open to all teenagers.”
“Meet other seniors”
"Are you 18 years old?"
“Ready to upgrade your skin to look younger?
“Atlantis Gay Cruises”
“Gay dating online now!”
“Are you gay?”
“Meet other lesbians now!”
“Come meet transgender singles”
“A monthly meetup for trans persons and trans allies”
“Questioning your gender identity?”
“Meet other transgender singles at our monthly meetup”
“Bulimia counseling available”
“New diabetes treatment available”
“Do you have diabetes?”
“Depression getting you down? Get help now.”
“Don’t wait!! Get your spouse treated for cancer today with help from our medical experts.”
“We have financial services to cover every financial need.”
“Are you bankrupt? Check out our services.”
"Learn about voter registration"
"Your ballot hasn't been received yet"
“Records show that your voter registration is incomplete”
"Be a part of our Union today"
“Dislike your Union rep? Join our union today.”
"Services to clean up any previous offenses"
"Are you a convicted felon?"
“We print customizable t-shirts and stickers with your name.”
“Have a driver's license?”
“Billy Taylor, get this t-shirt with your name in print!”
“It's a Billy thing” (if their name is Billy).
"What is your driver's license number?"
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.