Engagement Bait

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Engagement Bait

What: Posts that explicitly request engagement (such as votes, shares, comments, tags, likes, or other reactions) for purposes other than a specific call to action (such as seeking help to find missing people or property, raising money, or sharing a petition) on the Facebook platform. For example, this does not include posts that ask people to engage in order to show they do or do not support an issue, or to share time-sensitive information regarding natural disasters and life-threatening events.

Why: Feedback shows people dislike spammy posts on Facebook that ask them to interact by liking, sharing, commenting, and taking other actions on posts.