Content Distribution Guidelines: Changes, corrections, and adjustments

UPDATED

SEP 19, 2022

We summarize changes we’ve made to the Content Distribution Guidelines and detail any specific adjustments to the types of content we demote.

9/2022: Removed three guidelines

This quarter we made the following changes:

  • We removed the guideline for Links to Suspected Cloaking Domains, because we no longer reduce the distribution of these links.

  • We removed the guideline for Low Quality Browsing Experiences, because we no longer reduce the distribution of these links.

  • We removed the guideline for Posts from People who Likely Have Multiple Accounts, because this is already covered by the Community Standards.

6/2022: Removed the guideline on the demotion of links to sexual or shocking landing pages and clarified language of several guidelines

This quarter we made the following changes (note: individual changes to each guideline can be found in that guideline’s changelog):

  • We removed the guideline for Links to Landing Pages Containing Sexual/Shocking Content, because we no longer reduce the distribution of these links.

  • We made minor edits to the language of several guidelines to provide more clarity on what content is demoted and why.

3/2022: Updated our guideline for content likely violating our Community Standards and removed a guideline affecting news articles lacking clear authorship

This quarter we made the following changes (note: individual changes to each guideline can be found in that guideline’s changelog):

  • We updated the guideline for Content Likely Violating our Community Standards to include new demotions on false claims about Covid-19 and posts containing restricted goods or services.

  • We deprecated the guideline for News Articles Lacking Transparent Authorship, because we no longer reduce the distribution of news articles that do not have an authorship byline.

12/2021: Revised our definitions of content we identify as borderline and likely violating our Community Standards, as well as sensational health and unoriginal video content

This quarter we made the following changes (note: individual changes to each guideline can be found in that guideline’s changelog):