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Ads must not direct people to non-functional landing (destination) pages. This includes landing page content that interferes with a person’s ability to navigate away from the page.
Advertisers can run ads on Meta directing people to a specific landing page as long as that page is functional, accessible and accurately reflects the product being advertised. A landing page is the destination URL that someone is sent to immediately after they click an ad.
When running ads that direct people to a landing page, advertisers will need to make sure that it is accessible. This means:
When running ads that direct people to a landing page, advertisers will need to make sure that it doesn’t interfere with someone’s ability to navigate to the page. This means that there are no:
When running ads that direct people to a landing page, advertisers will need to make sure that it matches the product or service in the ad. This means:
Additional actions guidelines
When running ads that direct people to a landing page, advertisers will need to make sure people aren’t required to take additional actions on Meta technologies before they can access the relevant content. This includes:
Note: Landing pages with subscription or sign-in requirements to access the relevant content are allowed.
Our global team of over 15,000 reviewers work every day to keep people on Facebook safe.
Outside experts, academics, NGOs and policymakers help inform the Facebook Community Standards.