Widely Viewed Content Report: Changes, corrections, and adjustments


NOV 9, 2021

We summarize changes we’ve made to the Widely Viewed Content Report and detail any specific adjustments we’ve made to our data methodology.

11/2021: Improved email address filtering from link data & added new sections

This quarter we made the following changes:

  • We made changes to our data pipelines to fix a bug where email addresses were sometimes mistaken for links. This may have increased the number of content viewers reported on domains, and links from domains, that are from common email providers in our previous reports.

  • We added a "Data Methodology" section to the Companion Guide. The new section provides more detail on the processes and decisions that went into producing the Widely Viewed Content Report.

  • We added a "Previous Reports Archive" section to the Widely Viewed Content Report. The new section lets people download PDF copies of prior reports.

  • We changed the text of some of our sections for clarity. Most notably, we reformatted our “What kinds of posts people see on News Feed" section to make it easier to understand what the typical News Feed looks like, and updated each category introduction to provide succinct context and highlight how data points have changed from the previous quarter.

  • We changed the way we share that content is unavailable in the report to indicate whether it was due to a Facebook or user action.